Event Registration
Social Hub - March 2019 - Mobile Marketing Workshop
Date & Time
Mar 05, 2019
7:45am - 9:00am
Location
Oshkosh Chamber of Commerce
120 Jackson Street
Oshkosh, WI 549014714
Information & Pricing
Today’s marketplace is filling fast with mobile marketing. Because this media trend is so new, the lack of knowledge exposes you, the advertiser, to scams and quick buck companies selling packages that may not give the desired results.
As an expert in the field, Patrick recognizes the gap and has developed an easy approach to educating media buyers on just how mobile marketing works. Attendees will learn how to prepare and plan a successful campaign.
The agenda:
What is Mobile Marketing?
Where does the target customer data come from?
How are ads delivered?
How is ad content monetized through the delivery system?
How are results measured by the delivery agents and how the buyer should measure results?
What is social media marketing and how does it differ from Mobile Marketing?
What is Geo-Fencing and how does it work?
What is Geo-Farming and how does it work?
What are the six steps to a successful Mobile Marketing Campaign?
This interactive agenda is 30 minutes and a 30 minute question and answer period. Attendees will receive a planning worksheet they will fill in during the workshop. Attendees will leave with an actual working plan they can use as a checklist for future campaigns.
Presenter: Patrick Berndt of Lamar Advertising Company
Patrick Berndt has a storied career in Sales and Marketing dating 40 plus years. Early in Patrick’s career, Patrick operated free standing independent restaurants and catering operations followed by a long career in the hotel business. In fact, Patrick was the General Manager of the Pioneer Inn here in Oshkosh for three years working for Bergstrom Hotels, later directing Sales and Marketing for Bergstrom Hotels.
When Bergstrom Hotels was sold, Patrick transferred to Bergstrom Automotive as the Business Development Director. During his Business Development Director Tenure, Patrick led the Business Development and Sales process along with the Online Business team. From Bergstrom Automotive, Patrick and his wife Sue operated a Fine Dining Restaurant known as Patrick’s on the Bay in Green Bay, he was the General Manager of Branch River Country Club, Publisher of Home Owners Workbook, and General Manager of Integrated Foam Solutions (a sign manufacturer). With Patrick’s diverse background, and his role as Account Executive at Lamar Outdoor Advertising, he is uniquely suited to share how the Geo Fencing technology may be applied in a broad range of businesses.
We encourage you to bring your laptop or tablet to this free interactive workshop.
Must register. Seating is limited to 20 attendees.
Registration for this event is closed.
Member Price: $0.00
Non-member Price: $5.00